Last week, the Dallas City Council approved the city’s budget which included them keeping the entirety of the Transient Lodging Taxes. This means that the City will no longer contract with the Dallas Area Visitors Center for marketing of the Dallas area.
So, what’s next for the Visitors Center? Simple, we are going to continue to do the next right thing! This means we will continue to work collaboratively with the City in marketing efforts and in the promotion of city events. We will continue to be involved in other civic organizations and put time into providing the best information possible to Dallas residents, businesses and visitors alike.
Most importantly, the Visitors Center is going to strengthen our focus on drawing tourism to our great city. Identifying and leveraging Dallas’s assets combined with a strong marketing plan will drive people to see what Dallas has to offer. Tourism has a wide range of economic impacts. Tourists in Dallas will contribute to sales, profits, jobs, tax revenues and overall income in our area. The most direct effects from tourism occur in the primary tourism sectors; lodging, restaurants, transportation, entertainment and retail trade.
Simply put, the Dallas Area Visitors Center is going to continue working for you!