Tribes by Seth Godin

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Since it was first published almost a decade ago, Seth Godin’s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.

It is human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.

With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It’s not easy, but it’s easier than you think.

Washington Street Steakhouse & Pub

Washington Street Steakhouse & Pub has always had award winning food and service, and they have no intention of stopping now.

Statesman Journal recently held the 2019 Best of the Mid-Valley election. Washington Street Steakhouse & Pub won NINETEEN awards by popular vote! Thank you to everyone who took time and voted for Washington Street.

Washington Street won gold in appetizers, brunch, casual dining, steak, bar, happy hour, Best Dallas Bar, Best Dallas Restaurant, and Best Reason to Visit Dallas.

They also won Silver in Best bartenders, best date night, breakfast, catering, lunch spot, and sandwich. Don’t forget Washington Street also won Bronze in Best barbecue, burger, dessert, and place to take out of town guests.

Established in 1999, Washington Street Steakhouse & Pub is a local favorite in Dallas with a family-friendly dining room and separate relaxed atmosphere pub offering microbrews, a full pub, and Oregon Lottery. Invested in our community Washington Street Steakhouse has sponsored, and assisted with after school programs and sports, and strives to bring citizens together through their events.

“We are so grateful for all our employees and customers. Thank you again for voting for us. “

–Washington Street Steakhouse & Pub

As they like to say, “The Place to Meet is Washington Street”.

www.washingtonststeakhouse.com

Creating a Memorable Website

It’s the goal of pretty much anyone with a website: to have users that come back again and again. They share your content; they engage with you regularly; they tell others about the website. They remember the website. It doesn’t happen by accident. A memorable design is a tool that will help create this user connection. Here, we’re going to look at seven ways to create a lasting impression with seven stunning examples of how to do it. Learn how to create a design that sticks in the long term, and doesn’t fly under the radar!

  1. Make an Impression

Users will remember the first thing they do on your website, as well as the last thing they do. It’s important that the memory is a good one. Strong visuals on the landing page and a seamless finish to an action are key.

  1. Tell a Story

A website is your gateway to the world. It’s an opportunity to tell people who you are and why you matter. Whether the story is that of a brand or a travel blog, effective storytelling is the thread that keeps users hanging on. Telling that story is a two-part process: Strong text to tell, and interesting visuals to show. You’ll need both elements to put together a complete package.

  1. Use Color Effectively

Too much color and a design can cause users to abandon the site, too little color and the design can be forgotten. Right in the middle is an interesting mix of color that will stick with users. The trick to color is to create a palette that works for your content but also contrasts with a lot of the other things users come in contact with regularly.

  1. Do Something Fun

What comes to mind when you think “fun website?” A game? A movie preview? What about design techniques such as color, imagery and typography? Any of these elements can make your design feel like fun. A smiling faces in images or video, bright, saturated colors, something to do (a game), or light, playful language.

  1. Engage the Senses

It’s all about the writing and imagery when it comes to connecting with a users’ senses.

One option is to interact with users and provide feedback. For example, a user inputs something into the website and something else is returned. Another option is to entice them into thinking about your design.

  1. Mix It Up

Some websites are designed to have new content all the time, because they do connect with a repeat user base. Changing the content or tweaking the design can provide new an interesting experiences for users that encourage them to think about your site more often and return to it. The key is that the new experiences should still feel like your content and design.

  1. Remember the Finish

You’ve got a plan to delight designers with your homepage, the visual are stunning, there’s a great call to action, but don’t forget the finish. Just as important as the first impression is the final impression. Knowing how to design this can take a little more work because users might leave your website from a different location than where they enter (at least you hope they do).

Dig through your analytics and find the page where most users are leaving and make that experience a good one. Create an offer to give users something – a good discount or printable/digital element – or lasting memory of the best part of your website.

Memorable website design is one of those tricky areas because it almost happens to users subconsciously. Do you ever stop and say “I’m going to remember that website!”? It’s doubtful. But you do tend to remember some of the elements of what makes a website good. The key is that users leave happy.

Member Marketing

You might have seen information about chambers of commerce and wondered if it was worth it for your business to become a member. You don’t want to spend money on a membership that won’t help your business. One benefit that chambers of commerce provide their members is with free marketing opportunities.

Chambers are always looking for member-related news to share with the community through their own advertising networks and social media. Chambers rarely spend money advertising the chamber as an organization; they spend on advertising opportunities that members can utilize.

Many chambers of commerce run programs that welcome new businesses into the community. Plus, members receive an online listing with a link to help people find your business through Google searches. If you want to take full advantage of these perks, consider offering coupons or some kind of other promotional giveaway like water bottles featuring your logo. This could be helpful for people who are moving into the area or other people trying to find something cool to check out in the community. That sweet coupon or promotional gift gives you an edge over the competition!

Chambers of commerce have access to mailing lists that you wouldn’t be able to access otherwise. These are especially helpful if your business is primarily Business to Business, because you’ll be able to directly contact or visit the person in charge instead of throwing darts in the dark hoping to reach someone with buying power. Also keep in mind that chambers are more likely to refer members’ products and services over non-members’, which means you’ll also gain referral opportunities. It always helps to know someone, and the local chamber of commerce will help you build a network of people who have your back.

Beyond the paid advertising options, chambers also have ways to provide additional business promotion for free through monthly and annual awards, social media, regular enewsletters, and even printed materials. Amazingly, even some member businesses do not take advantage of the free marketing opportunities provided through chambers of commerce. Make sure you get the most out of your Chamber of Commerce membership.

5 Quick Tips to Optimize Your Chamber Profile!

Every member receives a free profile on dallasoregon.org website as part of your membership. Organizations with enhanced profiles are more likely to get viewed by potential customers, a huge benefit considering 81% of shoppers do online research before buying. You could be missing out on potential customers by not optimizing your profile. Why not take advantage of this powerful FREE benefit with these 5 enhancements?

  1. Keywords:Help customers find you! This piece is critical for pointing customers to your profile because, unless your product or service is in your business name, Chamber Master will not make the connection. List keywords that describe your business by choosing words or phrases that match your marketing strategy. What is your area of expertise? What products or services sets you apart from your competitors? Your keywords should be specific and help direct potential customers to your services.
  2. Results Summary Description:Think of this as your pitch statement or elevator speech. It is the first glimpse a customer will see of your business with a query in the business directory. Your summary will be listed beneath your business name in the public directory with other companies in your category so make a statement and stand out! (Hint: don’t get too wild, you only have 200 characters. Be succinct)
  3. Description:Expand upon your results summary description by highlighting the benefits of YOUR company. You have 1600 characters to convey your organization’s values, mission and what the heck you do! Earlier in this blog I mentioned customers are big on doing research before buying goods or services so use this opportunity to enlighten them. The description should act as your silent sales person.
  4. Highlights:This bulleted section allows customers to click through to your webpage for more information and help boost traffic to your site. Highlights can include credentials, testimonials, awards or niche products and services.
  5. Media:Add visual interest to your page by uploading photos and videos of your products, services and staff to help tell your story. Colored visuals increase a reader’s willingness to read content by 80% and it lends credibility to the work you do.

Optimizing your Dallas Chamber profile with Chamber Master is fast, easy and offers so many benefits. The more robust your profile, the more the views you will get will equate to more business for you. If you need help logging into your Chamber Master profile contact Sarah Javins at sarah@dallasoregon.org.

Social Media Marketing 101

What is Social Media Marketing? Social Media Marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertisement.

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map – you might have fun, but you will probably get lost.

Here are some questions to ask when defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.