Member Advocacy

There are many external factors that can affect your business. It is common for managers and owners to assess each of these factors closely. The aim is always to make better decisions for the firm’s progress. Some common factors are political, economic, social, and technological.

The political factors affecting business are often given a lot of importance. Several aspects of government policy can affect business. All firms must follow the law. Managers must find how upcoming legislations can affect their activities. Politics can add a risk factor and lead to major loss. You should understand that the political factors have the power to change results.

Increase or decrease in tax could be an example of a political element. Your government might increase taxes for some companies and lower it for others. The decision will have a direct effect on your business. So, you must always stay up-to-date with such political factors. Government interventions like shifts in interest rate can have an effect on the demand patterns of a business.

The Dallas Area Chamber of Commerce provides business advocacy by:

  • Public Policy Committee.
  • Advocacy Breakfast.
  • Legislative Call to Action.
  • Political Corner.
  • Keeping apprised of legislative bills that affect our Chamber Members and advocating on our Chamber Members behalf.

Networking & Education

Networking is one of the most significant skills that you could learn in order to make your business a success story. The majority of business owners believe that they can just start a business, and the clients will come. Any successful business owner will immediately tell you this is not the case.

Building a successful business takes a lot of time and dedication, so it is sensible to have a network of business partners and associates to draw energy from and keep you motivated. By surrounding yourself with people who share a similar passion and determination, you are more likely to move forward and achieve results. Business networking is a really valuable way to expand your knowledge, learn from the success of others, get new clients and tell others about your business.

Industries are constantly changing. Continuing education is required for workers, and owners to stay current with the latest developments, skills, and new technologies that affect their businesses and their clients. Overall, your image will increase, as will your marketability, if you pursue continuing education.

The Dallas Area Chamber of Commerce provides networking and education opportunities:

  • Wake Up Wednesday Morning Networking.
  • Young Professional’s Evening Networking.
  • Willamette Valley Greeters Networking.
  • Monthly Speaker Series Luncheon.
  • Mid-Willamette Valley Leaderships Summit.
  • Chamber 101.
  • Chamber Chatter e-newsletter.

Business Promotion

Why is promotion important for a business? Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish.

Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of manufacturing, promoting, and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for the business.

Promotion is the voice of your company which sends out your brand’s message loud and clear to the audience. Various media platforms can be used to promote your company and brand. They include television, radio, shopping outlets, billboards, magazines, and social media.

The Dallas Area Chamber of Commerce promotes its members by:

  • Providing complimentary listing in the Dallas Directory.
  • Newsletter and Social Media articles about Chamber Members.
  • Online listing for your business.
  • Business referrals are reserved strictly for Chamber Members.
  • Low cost advertising opportunities.
  • Promotional materials displayed in office.
  • Dallas LIVE! Advertising for Chamber members only.

Columbia Bank

Wherever you are headed, Columbia Bank has the people and resources to help get you there. It starts with “Hello.” They never forget a name of a face. Real human beings answer their phones. Their commitment to providing all the services required to help the build strong Northwest communities is firmly rooted in their DNA.

Growth is vital to remaining a preferred option for customers. It advances the services and expertise they provide on their customers’ behalf. Columbia Bank has grown both organically and through acquisition, in cases where they recognized the benefits of a strong fiscal and cultural fit. In the process, they have leveraged their community-minded, locally committed way of doing business from a single branch to a 150+ branch regional footprint throughout Washington, Oregon, and Idaho.

They demonstrate this commitment through their comprehensive approach to community engagement, empowering employees to address the unique needs of their communities through four distinct pillars: fundraising, employee giving, volunteerism, and company giving. Providing support through these employee-driven pillars allows them to have the greatest impact in the communities they serve. Because of these efforts, they are deeply woven into the fabric of our communities.

People truly do make all of the difference.

Mid Valley Ford

Mid Valley Ford now has all of their prices clearly posted on all of their new Ford inventory. No need to guess what it costs. All their customers have to do is ask for the latest rebates and incentives. Transparent pricing! Jeff Davenport, owner, likes to call it the “No Bicker Sticker!” Mid Valley Ford wants to make it so easy to get a new Ford.

Mid Valley Ford, is a the Ford dealer in Dallas offering new Ford Cars, Crossovers SUVs, Trucks, and Commercial Trucks, and quality pre-owned used vehicles. They strive to be the “Lowest Cost Value Leader New Ford Dealer” in Oregon. Mid Valley Ford provides a “No Charge” 2-year or 24,000-mile maintenance program with your purchase or lease of any new Fords from their dealership.

Search for all new 2017 and 2018 Fords, including C-MAX, Chassis Cab, E-Series Cargo Van, E-Series, Cutaway, Edge, Escape, Expedition, Explorer, F-150, F-650-750, Fiesta, Flex, Focus, Fusion, Mustang, Stripped Chassis, SuperDuty, Taurus, Transit Connect, and Transit Van Wagon.

Find your dream car from their Ford Showroom of Cars, Crossovers, SUVs, Trucks, and Commercial Trucks; or search their new Ford Inventory to see what is on Mid Valley Fords lot, get new car pricing, and free Ford price quotes. View their used car inventory, including their pre-owned Ford vehicles. At Mid Valley Ford you are going to find “Real People, Real Value, Real Simple.”

https://midvalleyford.com

Dallas Area Visitors Center

Last week, the Dallas City Council approved the city’s budget which included them keeping the entirety of the Transient Lodging Taxes. This means that the City will no longer contract with the Dallas Area Visitors Center for marketing of the Dallas area.

So, what’s next for the Visitors Center? Simple, we are going to continue to do the next right thing! This means we will continue to work collaboratively with the City in marketing efforts and in the promotion of city events. We will continue to be involved in other civic organizations and put time into providing the best information possible to Dallas residents, businesses and visitors alike.

Most importantly, the Visitors Center is going to strengthen our focus on drawing tourism to our great city. Identifying and leveraging Dallas’s assets combined with a strong marketing plan will drive people to see what Dallas has to offer. Tourism has a wide range of economic impacts. Tourists in Dallas will contribute to sales, profits, jobs, tax revenues and overall income in our area. The most direct effects from tourism occur in the primary tourism sectors; lodging, restaurants, transportation, entertainment and retail trade.

Simply put, the Dallas Area Visitors Center is going to continue working for you!

https://www.exploredallasoregon.org/

Dallas Grocery Outlet

Did you know our Wine Department is stocked with 100’s of bottles at everyday low prices? We receive multiple shipments throughout the month so the vintages are always changing. Our next Wine Tasting will be held on Saturday, June 15 from 1-4pm. We’ll be sampling some light and refreshing varieties just in time for summer!

At Grocery Outlet, they love their brands. Like, really love them. That is why they work so hard every day to bring their customers the brands they love at prices that are nothing short of pure bliss. In fact, Grocery Outlet has been helping customers save big since 1946. That is when their founder Jim Read opened his very first store, selling military surplus at deep discount prices.

Jason and Sandy Thornton, owners of our new Dallas Grocery Outlet, say that in is their privilege to offer fresh, healthy options to Dallas at low prices saving their customers each and every time they shop at Grocery Outlet.

Be sure to visit Dallas Grocery Outlet this Saturday, June 15th and see what they have to offer our community. While you are there be sure to stop by the Wine Department between 1 and 4 to try their light and refreshing wine varieties.

https://groceryoutlet.com/

5 Ways to Empower Your Customers to Be Your Biggest Marketers

  1. Boost Offline Word-Of-Mouth

Customers are never passionate about you, they’re passionate about what your product offers them. That’s why companies need to reach out to people that do magnificent things with their product and help show them off. Don’t use influencers (or influencer marketing) alone to put the spotlight on your product, use existing customers who are already die-hard fans of your product and shine the spotlight on them.

  1. Build Die-Hard Brand Advocates

Social media has made it pretty easy to build brand advocates for any company. With people constantly sharing their experience on social media, it’s up to you to chime in with help and get them excited about your brand.

Companies that reach out to customers with helpful information score high social points and successfully nurture brand advocacy. Real-time help can turn a negative situation into a winning customer experience and help develop a strong connection with customers. It’s the next step in making your customers become active advocates.

  1. Encourage Customers to Give Testimonials

No one enjoys reading web pages that are boring and full of dry statistics. Try using testimonials to revive them! They are a great sales technique if you don’t push it too much. Inevitably, your website contains some sales material without going overboard.

The right testimonial gains trust of customers and creates credibility with prospects. Clearly show your website visitors that other people dealt with the same issues and were able to overcome them by using your product. This way you can show your visitors that your ultimate goal is to help them.

  1. Dedicate a Page on Your Websites to Use Cases

A dedicated use cases page puts your customer on the spot to tell a story from their own perspective from customer acquisition, to purchase, and on to engagement. Just like you do offline, you’ll want to represent your business online in the best possible light. Let your customers do that for you.

A dedicated use cases page is a way of extending the brand you’ve worked so hard to create. Your website use cases page is an extension of that branding project in order to make it a seamless whole and not just an add-on feature.

  1. Ask for a Much-Wanted Review

Focus not only on your own website but widen your scope and concentrate on external online resources. Reading a positive review from an existing customer can only bolster confidence for a right purchase.

There’s no amount of advertising, tweeting, or direct mailing that has quite the same impact on customers the way an objective peer review does. What you say about your brand doesn’t matter. It’s what others say that counts!

It’s important to remember that soliciting reviews from customers should be handled with delicacy. The biggest challenge is actually getting them, and not dealing with negative ones. It’s definitely not abnormal to think it will turn off customers. So, make sure you make the reviewing process as easy as possible, or offer a small yet appropriate incentive (like a 10% discount or similar offer).

In summary, think about how you further want to leverage your customer relationships. Nothing sells your business more than great marketing for your customers themselves. Any kind of review from a brand advocate influences approximately 90% of a prospect’s buying decision. So, make sure it’s a positive one!

Forbes Coaches Council Shares 9 Pieces of Business Advice

  1. Research And Understand Your Market

Take the time to do market research and really listen closely to your ideal client’s needs. Get really in tune with them to know where they’re at right now: That is different to where you would like them to be. Take this intel and craft it into an irresistible solution for them to be able to get easier yeses in your business. – Penny Elliott, Pennycomins.com

  1. Put In The Hard Work

Starting a business is exponentially harder than another other job. Successful entrepreneurs need to operate well across a variety of functions: sales, marketing, finance, operations, HR, etc. On top of that, creating an enterprise from scratch requires creativity, persistence and continuous learning. – Justin Kulla, BusinessBlocks

  1. Mould The Life You Want For Yourself

You are the designer of your life. If there are parts of your life that do not fit well, you can make adjustments. Think of your life and career as clay on a potter’s wheel and you as the potter. Get a picture in your mind of what the masterpiece looks like and keep shaping toward that picture. – Bonnie Hagemann, Executive Development Associates

  1. Really Listen To Your Clients

Truly listen and empathize with your clients. Everyone is so interested in getting their own personal message across, that no one pauses for a moment to actually listen and hear the root of the problem or pain. Believe in listening 80% of the time, clarifying 10% of the time, and responding wholeheartedly and intentionally, is the remaining 10% of the time. – Stephynie Malik, ChiqueSpeak

  1. Learn With A Team

Most leaders settle for learning by themselves. They read a book or attend a conference by themselves. Good leaders learn with the help of a mentor. A coach can come alongside a leader and help the leader see things from a different perspective. The best leaders learn with a team. An old proverb teaches that where there are many advisors, there is much success. – Ken Gosnell, CXP – CEO Experience

  1. Focus On What Makes You Thrive

Be unapologetic and relentless with what makes you thrive. Many times, we are influenced from the outside world, and cloud our own desires for the sake of those around us. The sooner you are able to grasp this nugget, the sooner it will drastically change your world. – Neeta Bhushan, Global GRIT institute

  1. Play The Long Game

It’s easy to get caught up in the day-to-day challenges of running a business, but you MUST carve out time at least once a week to take stock of what you’re doing for the long-term health of your business. That includes marketing, training, employee development, community engagement and capital development. Sound investments today will pay dividends in the future. – Jim Judy, Try Franchising

  1. Focus On the Rewards

This may sound cliché, but my honest advice is to go for it when considering starting a new business venture, despite the fear it may not work out. One needs to adopt the mindset that the whole journey is a big experiment and that “failure” is not an option, because ultimately it is learning and growth that we will get. Focusing on the rewards instead of the fear is the real key to success. – Noor Hibbert, This Is Your Dream LTD

  1. Network With Experienced Execs

Take any opportunity to network and learn from more experienced executives, as well as to be mentored and coached by some of them. Further, exposure to specific meetings, boardroom discussion, and strategic planning would be utterly beneficial. – Izabela Lundberg, Legacy Leaders Institute

https://www.forbes.com/sites/forbescoachescouncil/2018/02/28/9-business-tips-every-entrepreneur-needs-to-know/#865788323463

Reason # 64,890,479,465 to Join the Chamber: Enjoy Low-Cost Continuing Education

Many small businesses, especially new startups, can’t afford the cost of attending a well-known conference, hiring training professionals, or even paying for online business courses. Luckily, your local Dallas Area Chamber of Commerce frequently hosts trainings on a wide variety of business topics, giving you a low-cost alternative.

One such event is our monthly education and networking luncheon. The monthly Speaker Series Luncheon is a great way to stay in the know and network with fellow local business professionals. Each month we have featured topic and speakers scheduled, with the goal of helping to keep you in the know and improve your business. Chamber Luncheons are on the 3rd Monday of every month, unless otherwise specified, from 12 pm to 1 pm.

Another such opportunity is the Polk County Young Pros. While designed as an after-hours social event with refreshments, prizes, and networking Young Pros does incorporate education. At least once a quarter Young Pros strives to incorporate topics that are of business importance such as online security, and the importance of public policy. Young Pros meets on the 2nd Wednesday of each month from 5:30 pm to 7 pm.

Finally, Dallas Area Chamber of Commerce hosts the annual Mid-Willamette Valley Leadership Summit. This is a day event that is aimed at growing as business’ and as community leaders. Topics last year included learning how to implement proven methods for growing as a community of understanding, and opportunities for business’ in any field to work with the government. We look forward to announcing this year Mid-Willamette Valley Leadership Summit soon!