Member Marketing

You might have seen information about chambers of commerce and wondered if it was worth it for your business to become a member. You don’t want to spend money on a membership that won’t help your business. One benefit that chambers of commerce provide their members is with free marketing opportunities.

Chambers are always looking for member-related news to share with the community through their own advertising networks and social media. Chambers rarely spend money advertising the chamber as an organization; they spend on advertising opportunities that members can utilize.

Many chambers of commerce run programs that welcome new businesses into the community. Plus, members receive an online listing with a link to help people find your business through Google searches. If you want to take full advantage of these perks, consider offering coupons or some kind of other promotional giveaway like water bottles featuring your logo. This could be helpful for people who are moving into the area or other people trying to find something cool to check out in the community. That sweet coupon or promotional gift gives you an edge over the competition!

Chambers of commerce have access to mailing lists that you wouldn’t be able to access otherwise. These are especially helpful if your business is primarily Business to Business, because you’ll be able to directly contact or visit the person in charge instead of throwing darts in the dark hoping to reach someone with buying power. Also keep in mind that chambers are more likely to refer members’ products and services over non-members’, which means you’ll also gain referral opportunities. It always helps to know someone, and the local chamber of commerce will help you build a network of people who have your back.

Beyond the paid advertising options, chambers also have ways to provide additional business promotion for free through monthly and annual awards, social media, regular enewsletters, and even printed materials. Amazingly, even some member businesses do not take advantage of the free marketing opportunities provided through chambers of commerce. Make sure you get the most out of your Chamber of Commerce membership.

5 Quick Tips to Optimize Your Chamber Profile!

Every member receives a free profile on dallasoregon.org website as part of your membership. Organizations with enhanced profiles are more likely to get viewed by potential customers, a huge benefit considering 81% of shoppers do online research before buying. You could be missing out on potential customers by not optimizing your profile. Why not take advantage of this powerful FREE benefit with these 5 enhancements?

  1. Keywords:Help customers find you! This piece is critical for pointing customers to your profile because, unless your product or service is in your business name, Chamber Master will not make the connection. List keywords that describe your business by choosing words or phrases that match your marketing strategy. What is your area of expertise? What products or services sets you apart from your competitors? Your keywords should be specific and help direct potential customers to your services.
  2. Results Summary Description:Think of this as your pitch statement or elevator speech. It is the first glimpse a customer will see of your business with a query in the business directory. Your summary will be listed beneath your business name in the public directory with other companies in your category so make a statement and stand out! (Hint: don’t get too wild, you only have 200 characters. Be succinct)
  3. Description:Expand upon your results summary description by highlighting the benefits of YOUR company. You have 1600 characters to convey your organization’s values, mission and what the heck you do! Earlier in this blog I mentioned customers are big on doing research before buying goods or services so use this opportunity to enlighten them. The description should act as your silent sales person.
  4. Highlights:This bulleted section allows customers to click through to your webpage for more information and help boost traffic to your site. Highlights can include credentials, testimonials, awards or niche products and services.
  5. Media:Add visual interest to your page by uploading photos and videos of your products, services and staff to help tell your story. Colored visuals increase a reader’s willingness to read content by 80% and it lends credibility to the work you do.

Optimizing your Dallas Chamber profile with Chamber Master is fast, easy and offers so many benefits. The more robust your profile, the more the views you will get will equate to more business for you. If you need help logging into your Chamber Master profile contact Sarah Javins at sarah@dallasoregon.org.

Don’t Expect a Job

Getting a job might be more about who you know than what you know – but don’t be so obvious about it. People are not going to be inclined to help you if they feel like you are just talking to them because you expect them to help you find a job, Diane Kulseth writes in an article for The Daily Muse.

At one point you were told that fellow networkers are going to help you land your next job, which can be true. But if you expect them to have a pocketful of valuable connections with whom you can speak, or opportunities at the ready; you’re in for a disappointed time. Networking is a process that is invaluable, but it takes more time than one visit.

What works is communicating with people who have the same goal in mind, landing a job. Isn’t that what one does when they network, you wonder? Not necessarily. Some people don’t get the concept. Communicating should consist of an exchange of words from which both parties can benefit.

“If you’re looking for a job, don’t ask for it – work for it,” Diane writes. How? By finding out how you can use your expertise to help them first. You’ve heard, “Help others before asking for help.” I personally think this is a good one to adopt. Don’t go to a networking event only expecting help. Have conversations with people who can be of mutual assistance.

Squirrels Taxi Service

With safe, friendly, and affordable rides twenty-four hours, seven days a week, Squirrels Taxi Service is the designated driver of Dallas.

It all started when the owner of Squirrels Taxi Service, Merlin Berkey, started offering rides to people at the local bars for a donation. Merlin’s reputation caught speed, and the city asked if he wanted to turn his driving service into a legitimate business. Now, Merlin enjoys being Dallas’ designated driver, so he can get to know the people of the community while ensuring that they arrive safely at their desired location.

Forget the big-name transportation apps, and ride with Squirrels Taxi Service, the preferred method of transportation for the locals of Dallas, and throughout Polk County. Safe, dedicated, friendly and hardworking, Squirrels Taxi Service holds the same characteristics as the beloved woodland creatures the company is named for.

Squirrels Taxi Service provides rides for any reason or occasion. Need a ride to an appointment? Squirrels Taxi Service can provide you with the medical transportation you need. Had too many drinks? They will be your designated drivers so the party never has to stop. Whatever reason you may need to get to and from, let Squirrels Taxi Service get you where need to be.

http://squirrelstaxi.com/

Innovate Dallas – Partnering Schools and Community for Growth

The best way to ensure our kids are the leaders of tomorrow is to allow them to be leaders today!

Innovate Dallas is about bringing our schools, community, and businesses together to instill the skills and mindsets of innovation that are needed to drive economic growth in our region.

Innovate Dallas has received a matching grant from Oregon Community Foundation to assist in connecting Dallas students to real community centered problems to both enhance deeper learning and to develop leadership capacity.

To prepare the next generation of leaders able to solve our most pressing problems, the Construct Foundation builds and facilitates design challenges known as Breaker Challenges that introduce young people to a prototype-driven method for innovation.  For an example of a Breaker Challenge see this link The Future of Food.

In every challenge, we teach the tools of design and entrepreneurship and task young people with building solutions to a real problem.

THE PROBLEM
Residents at the Dallas Retirement Village are divided into 3 groups based on the level of care that they require, Independent Living, Assisted Living, and Health Services. As residents move through the levels of care they become increasingly isolated from their preferred lifestyle, activities, and circle of friends.

In this Wellness and Aging design challenge we ask a team of students to identify, design, and test new and novel ways to increase joy and connectedness for the residents of the Dallas Retirement Village Community.

Our kids are assets in our community and this Breaker Challenge is our first of many examples to prove this. Our business community’s support in this activity points toward believing in the future of Dallas as a vibrant community that values innovation for growth in schools, business and sense of community as a whole.

Please help us reach our goal of $6,000 to develop this innovative model of learning.

If you have questions please reach out to Jamie Richardson at LaCreole Middle School

email – jamie.richardson@dsd2.org

phone – 503-623-6662

Yolanda Zuger – Keller Williams Cornerstone Team

We are excited to announce that our team continues to celebrate and grow at the Yolanda Zuger office of Keller Williams, Capital City, Cornerstone Team.

  • Amy Bertolini is celebrating 10 years with Yolanda! She is our Transaction Manager, focusing on the paperwork and details of each transaction in our office.

 

  • Chelsea Metcalfe-Teal celebrates her first year with Yolanda as our Marketing Manager. She focuses on the marketing of every listing as well as our office, our mailings and our fun “Go with Yo” Events.

 

  • Claire Blosser is brand new to our office, specializing as our Buyers Agent. She is excited to make new connections with businesses in our area to offer new residents that special touch.

Does your business provide a service or product that homeowners and/or future homeowners need to know about? Please connect with us! We want to know and support other local businesses as the citizens of our community change.

www.yolandazuger.com

Spirit Mountain Casino

Up Coming Events:

May 18th two-time Grammy nominee Lee Brice will be performing at Spirit Mountain Casino!

He is not only one of country music’s most prominent vocal acts and guitarists, he’s also one of the best lyricists in the entire genre. Lee Brice has co-written a multitude of hits for other artists like Adam Gregory, Tim McGraw, Garth Brooks, and more. Not to mention Brice also has a slew of hits of his own that have reached the number one spot on the Billboard Hot Country Songs including “Hard to Love,” “I Don’t Dance,” “I Drive Your Truck,” and “A Woman Like You.”

Purchase your tickets at: https://www.spiritmountain.com/events/an-evening-with-lee-brice


Australia’s Thunder from Down Under, the internationally acclaimed male revue show that gets hearts pounding and the audience dancing on its feet, is coming to Spirit Mountain Casino on June 7th and 8th!

If you’re planning a night out, pre-wedding party, or birthday celebration, you need to see the hottest Australian export since Hugh Jackman. With their mesmerizing accents, rock-hard abs, and of course, their dancing, you’ll be transported to the land down under for one magical, thrilling night.

Watch each performer embody a different persona as they bring to life characters as diverse as Captain Jack Sparrow, a knight in shining armor, a fireman, and a cowboy. Let your imagination run wild and enjoy the show as these Australian gents charm their way into your heart.

Purchase your tickets at:  https://www.spiritmountain.com/events/thunder-from-down-under


Get your hot rod into gear and mark your calendar! On Saturday, June 15th, Veterans Roll the Dice Car Show is coming to Spirit Mountain Casino, and we want you to join us for an afternoon filled with rods, food, exhibitors and live entertainment.

Our parking lot will be transformed into a hub of activity for car aficionados. Get a close up look at hot rods, rat rods, and custom vehicles. If you own a vehicle that deserves a share of the limelight, show off your car at the show for just $15 with your submitted pre-registration plus one can of food.

Purchase your tickets or register your car at: https://www.spiritmountain.com/events/car-show

Shop Local

  1. Learn About Local Businesses

To learn more about local businesses in your area, set aside a day to explore your town and see what it has to offer. Since part of the benefit of shopping local comes from being able to run errands on foot, leave your car at home and focus on the area within walking distance, if possible.

Start at one end of the main street or one corner of the central shopping district and work your way along, making note of all the businesses you see along the way. When you see one that looks useful or interesting, stop and make a note of its name, its location, and its hours. Then, the next time you’re looking for a jewelry shop, for example, you’ll know exactly where to find one.

 

  1. Shop Locally

Once you’ve identified local businesses in your area, the next step is to make shopping at them part of your usual routine. This can be a challenge if you’re on a tight budget, since local businesses often can’t match the low prices of big-box stores. However, there are several ways to get around this problem:

  • Budget for it. Set aside a small sum in your personal budget each month specifically for local shopping.
  • Go local for services. Goods are often cheaper at big-box stores that sell cheap, mass-produced wares. However, services are often just as cheap or even cheaper when you buy them locally.
  • Shop local for the holidays. Shopping local is a great choice for holiday gifts, because a present feels more special when it comes from your own hometown. Each year, American Express sponsors “Small Business Saturday” after Thanksgiving to encourage people to start their holiday shopping at local businesses, and many independent businesses offer special sales on this day.

 

  1. Eat Locally

Not all local businesses are useful to everyone. For instance, a children’s clothing store isn’t of much interest if you don’t have kids. However, everybody has to eat, so shopping locally for food is one of the best ways to support your local economy.

 

  1. Bank Locally

Another way to keep your money in your community is to literally keep your money at a local community bank or credit union, rather than at a large national bank. Banking locally offers several benefits: lower cost, better service, and supporting your local community.

Social Media Marketing 101

What is Social Media Marketing? Social Media Marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertisement.

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map – you might have fun, but you will probably get lost.

Here are some questions to ask when defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.

Don’t Dismiss People Who Don’t Look Important

“Networking” isn’t just drinking a glass of chardonnay at a party while chitchatting about your career. It isn’t handing your business card to someone and walking away. It isn’t “connecting” with someone on LinkedIn without any sort of introduction or follow-up.

To be an effective networker, you have to put in the time and effort, do your homework, step out of your comfort zone, and avoid the common mistakes many people make. Last week we discussed not dressing down for networking events. This week let us discuss who you are networking with.

“You should behave here like everyone you interact with has the potential… to get you a cover story in The New York Times – because many of them do,” Tim Ferris, author of “The 4-Hour Workweek”, once told Business Insider in an interview. This came in handy at an event in 2007 when he was standing in line for a movie screening and asked a muscly man in front of him how he got such big forearms. They started chatting and Ferriss realized he was speaking with filmmaker Morgan Spurlock’s brother, who connected him with Morgan, who later used Ferriss as his subject for an episode of “A Day in the Life.”

Don’t dismiss people who do not look important enough to you. Sometimes it is the secretary that will get the job done, not the president.