Columbia Bank

Wherever you are headed, Columbia Bank has the people and resources to help get you there. It starts with “Hello.” They never forget a name of a face. Real human beings answer their phones. Their commitment to providing all the services required to help the build strong Northwest communities is firmly rooted in their DNA.

Growth is vital to remaining a preferred option for customers. It advances the services and expertise they provide on their customers’ behalf. Columbia Bank has grown both organically and through acquisition, in cases where they recognized the benefits of a strong fiscal and cultural fit. In the process, they have leveraged their community-minded, locally committed way of doing business from a single branch to a 150+ branch regional footprint throughout Washington, Oregon, and Idaho.

They demonstrate this commitment through their comprehensive approach to community engagement, empowering employees to address the unique needs of their communities through four distinct pillars: fundraising, employee giving, volunteerism, and company giving. Providing support through these employee-driven pillars allows them to have the greatest impact in the communities they serve. Because of these efforts, they are deeply woven into the fabric of our communities.

People truly do make all of the difference.

https://www.columbiabank.com/

The Outward Mindset

An outward mindset will greatly impact how we negotiate our world and the impact we will have. An outward mindset helps us to see the world as it is and not how we imagine it to be. An outward mindset doesn’t come naturally though. We have to consciously change how we think about the world and about others.

In The Outward Mindset, the Arbinger Institute reports that “the biggest lever for change is not a change in self-belief but a fundamental change in the way one sees and regards one’s connections with and obligations to others.”

Moving from an inward mindset to an outward mindset is more than a surface adjustment or behavioral change alone. It requires a change in how we see and think about others. How we see and respond to others is not so much about them as it is a reflection of what is going on inside of us. We often fixate on other’s shortcomings so we don’t have to deal with our own.

Arbinger has discovered that those who consistently work with an outward mindset follow a pattern. They:

· See the needs, objectives, and challenges of others (Create opportunities for people to see each other so they can begin to talk.)

· Adjust their efforts to be more helpful to others (“Real helpfulness can’t be made into a formula. To be outward doesn’t mean that people should adopt this or that prescribed behavior. Rather, it means that when people see the needs, challenges, desire, and humanity of others, the most effective ways to adjust their efforts occur to them in the moment. When they see others as people, they respond in human and helpful ways.”)

· Measure and hold themselves accountable for the impact of their work on others (“Measuring one’s impact requires nothing but a willingness to stay in regular conversations with others about whether they feel one’s efforts are helping them or not.”)

An outward-mindset begins with you. “While the goal in shifting mindsets is to get everyone turned toward each other, accomplishing this goal is possible only if people are prepared to turn their mindsets toward others with no expectation that others will change their mindsets in return. This capability—to change the way I see and work with others regardless of whether they change—overcomes the biggest impediment to mindset change: the natural, inward-mindset inclination to wait for others to change before doing anything different oneself.” This of course, is true leadership.

The chamber office is carrying this book. Stop by and purchase your copy today to learn how you and your organization can benefit from building an “outward mindset”.

Best Social Media Marketing Tips

Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.

  • Social Media Content Planning — Building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
  • Great Social Content —Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, info-graphics, how-to guides and more.
  • A Consistent Brand Image— Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
  • Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers.
  • Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
  • Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!
  • Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
  • Social Media Crisis Management— Things don’t always go swimmingly for brands on social media. It’s best to have a playbook in place so your employees know how to handle a snafu.

Don’t Be Vague

“I want to go back to school … maybe do something in the business world.”

Networking isn’t like the movies. Nobody is going to listen to some important-sounding core values and sea stories you tell, then immediately offer you an awesome job. Good contacts will want to know what you can offer, specifically. Specific skills, experiences and characteristics. What’s bad: “I want to go back to school. Something in business.” This is vague and could mean anything. What’s better: “I strongly believe in good products, which means good quality control. I did that in the military, and I’d like to do that in the civilian world. I’d also like to go to school to learn quality systems.”

The reason why that second phrase is better is that it initiates conversation. Whoever hears it can ask you about your work in the military, your thoughts on certain jobs in the civilian world and what schools you want to attend. Also, it invites the listener’s opinions on what you’ve talked about. It starts a conversation. And it doesn’t have to be your life’s dream, just pick something that interests you, research it enough to be specific and bring it to the networking event. Maybe you’ll find out it is your dream; maybe you’ll learn about something that becomes your dream later on.

Dallas Area Visitor Center

Introducing the 2019/20 Dallas Area Chamber of Commerce Directory and Visitors Guide!

This publication is full of resources for residents, visitors and businesses alike. This directory will be distributed locally, regionally and nationally. Our national and regional focus is on chambers of commerce, visitors centers, hotels, information centers and transit stations and airports.

 

Locally, we will put several copies in our area doctor and dentist offices, restaurants, hotels, retail businesses and local attractions.

We will be delivering throughout the next couple weeks. If you’d like yours right away, please feel free to swing by the office and pick up a stack!

See you soon!

West Valley Hospital

West Valley Hospital has been serving the community form more than a 100 years. It is the home of Polk County’s only 24 hour emergency department and it offers a wide range of services including imaging, surgery, and rehabilitation.

They have offered tremendous services in health fields we have needed in our community for more than a century when it was first founded in 1907. West Valley Hospital works with Polk County Public Health, Capitol Dental, and Polk County Behavioral Health to provide care and access to students in the Central School District. They further that community spirit by providing a Service Integration program to match families in need with local resources.

“To improve the health and well-being of the people and community we serve.” Their mission expressed their purpose for existing as a tax-exempt health care organization. “Exceptional Experience Every Time.” Their vision describes where they want to be – it’s aspirational. They strive to achieve their vision every day, with everything they do and say.

One patient said “They have gone out of their way to see to my comfort and care. The nurses, the x-ray techs, the phlebotomy staff, all helpful, gentle and kind.”

Next time you need them, take comfort in knowing you’re in good hands at West Valley Hospital.

http://www.salemhealth.org/services/salem-health-west-valley

Fowler Homes

Fowler Homes has been building homes for over a decade. Specializing in luxury custom homes, Fowler Homes creates homes for active adult living and affordable-style housing.  As an offshoot of the James W. Fowler Company, Heavy Civil Contractors and Tunneling Contractors, you can be certain that your home is backed by a reputable company.

James W. Fowler Co. was founded in 1972 by James and Candace Fowler. Beginning with a single bulldozer, Jim began building logging and farming roads in the Coast Range. With additional growth in our community came the opportunity for larger projects located throughout Oregon, Washington, and California.

Today, James W. Fowler Co. is a diversified general contractor providing heavy civil and tunneling construction solutions for clients all across North America. Since their inception, Fowler Homes has based their business on three core values; Excellence, Integrity, and Service with regard to their clients, subcontractors, and employees.

Not only is Fowler Homes dedicated to building quality homes for their clients, but they are also involved in land development and other ventures to help create viable neighborhoods to better communities.

Their greatest desire is that your Fowler built home will exceed your expectations and be…“Your Home for Living!”

http://fowlerhomesinc.com/

Mid Valley Ford

Mid Valley Ford now has all of their prices clearly posted on all of their new Ford inventory. No need to guess what it costs. All their customers have to do is ask for the latest rebates and incentives. Transparent pricing! Jeff Davenport, owner, likes to call it the “No Bicker Sticker!” Mid Valley Ford wants to make it so easy to get a new Ford.

Mid Valley Ford, is a the Ford dealer in Dallas offering new Ford Cars, Crossovers SUVs, Trucks, and Commercial Trucks, and quality pre-owned used vehicles. They strive to be the “Lowest Cost Value Leader New Ford Dealer” in Oregon. Mid Valley Ford provides a “No Charge” 2-year or 24,000-mile maintenance program with your purchase or lease of any new Fords from their dealership.

Search for all new 2017 and 2018 Fords, including C-MAX, Chassis Cab, E-Series Cargo Van, E-Series, Cutaway, Edge, Escape, Expedition, Explorer, F-150, F-650-750, Fiesta, Flex, Focus, Fusion, Mustang, Stripped Chassis, SuperDuty, Taurus, Transit Connect, and Transit Van Wagon.

Find your dream car from their Ford Showroom of Cars, Crossovers, SUVs, Trucks, and Commercial Trucks; or search their new Ford Inventory to see what is on Mid Valley Fords lot, get new car pricing, and free Ford price quotes. View their used car inventory, including their pre-owned Ford vehicles. At Mid Valley Ford you are going to find “Real People, Real Value, Real Simple.”

https://midvalleyford.com

Member Advocacy

There are many external factors that can affect your business. It is common for managers and owners to assess each of these factors closely. The aim is always to make better decisions for the firm’s progress. Some common factors are political, economic, social, and technological.

The political factors affecting business are often given a lot of importance. Several aspects of government policy can affect business. All firms must follow the law. Managers must find how upcoming legislations can affect their activities. Politics can add a risk factor and lead to major loss. You should understand that the political factors have the power to change results.

Increase or decrease in tax could be an example of a political element. Your government might increase taxes for some companies and lower it for others. The decision will have a direct effect on your business. So, you must always stay up-to-date with such political factors. Government interventions like shifts in interest rate can have an effect on the demand patterns of a business.

The Dallas Area Chamber of Commerce provides business advocacy by:

  • Public Policy Committee.
  • Advocacy Breakfast.
  • Legislative Call to Action.
  • Political Corner.
  • Keeping apprised of legislative bills that affect our Chamber Members and advocating on our Chamber Members behalf.

Networking & Education

Networking is one of the most significant skills that you could learn in order to make your business a success story. The majority of business owners believe that they can just start a business, and the clients will come. Any successful business owner will immediately tell you this is not the case.

Building a successful business takes a lot of time and dedication, so it is sensible to have a network of business partners and associates to draw energy from and keep you motivated. By surrounding yourself with people who share a similar passion and determination, you are more likely to move forward and achieve results. Business networking is a really valuable way to expand your knowledge, learn from the success of others, get new clients and tell others about your business.

Industries are constantly changing. Continuing education is required for workers, and owners to stay current with the latest developments, skills, and new technologies that affect their businesses and their clients. Overall, your image will increase, as will your marketability, if you pursue continuing education.

The Dallas Area Chamber of Commerce provides networking and education opportunities:

  • Wake Up Wednesday Morning Networking.
  • Young Professional’s Evening Networking.
  • Willamette Valley Greeters Networking.
  • Monthly Speaker Series Luncheon.
  • Mid-Willamette Valley Leaderships Summit.
  • Chamber 101.
  • Chamber Chatter e-newsletter.