4 Steps To Finding A Business Idea

This is probably the most daunting area for people. In fact, the most common reason why people haven’t started a business on the side is because they “just don’t have a good business idea.” This is just a mental barrier though — one that you can easily get past if you look at one area: your strengths. Here are four questions you can ask yourself to find a solid business idea:

What skills do you have? Now, what do you know and know well? These are the skills and knowledge that you have acquired. Think of it another way: We pay for expert knowledge all the time (e.g., language classes, college courses, instrument lessons). Guess what? You can be that teacher too.

What do your friends say you’re great at? I love this question. Not only can it be a nice little ego boost — but it can also be incredibly revealing. Message your family and friends on Facebook or ask them IRL: What am I great at? The answers they give you can be turned into side business ideas.

What do you do on a Saturday morning? What do you do on a Saturday morning before everyone else is awake? This can be incredibly revealing to what you’re passionate about and what you like to spend your time on.

What do you already pay for? You don’t even have to play to your strengths and talents. Instead, you can look to things you already pay for. After all, we pay people to do a lot of different things. There’s no reason you can’t turn one of those things into your own online business.